This is the summary of a blog entry in archive.ciol.com. It talks about how in the space of mobility, understanding the customer is most important. As such, mobile businesses have understood that the most important aspect that consumers from India look for are those that concern battery life. That is because power outages are quite common in the region, whereas in the United States, some people don’t even know what power outages are. Here’s the link to the original article: Understanding customer to make it big in mobility.
When a person wants to purchase a mobile handset, the first things that often come to mind are prices and features. However, this may not always be the case. Aside from how much a device costs or what its main selling characteristics are, there could be other factors that prospective buyers are looking for.
Different Places, Different Contexts
In India, for example, the battery life is a major concern of mobile phone users. This was stated by Pratapa Bernard, who is the director and head of Vodafone Solutions (Emerging Markets). In North America, on the other hand, power outages are not the main concern. Hence, Bernard explains that in other regions, the contexts are totally different. He presented these insights at the Bangalore IT.biz 2012, specifically in an “Emerging Era of Mobility” track.
Bernard also cites that the most crucial part in the world of mobility is to understand the customer. Instead of a device containing high-end tablet properties, he likewise notes that a generic tablet with a “packaged” user experience may be more successful.
Pradeep Rao, a solutions consultant for Research in Motion or RIM, also spoke during the track, particularly about how relevant enterprise mobility is today. He states that aside from mobile e-mail and basic Internet accessibility, other services are gaining more attention: Core Business Applications (CBB) and Mobile-to-Mobile (M2M) applications, for example.
Meanwhile, with regard to the idea of Bring Your Own Devices or BYOD in the market, Rao says that protecting data leakage is a primary concern for various groups. He cites the BlackBerry Mobile Fusion as an example of an innovation that helps to manage BlackBerry tablets and smartphones, Google Android, and Apple iOS all in one unified interface. In addition, Rao mentions that BlackBerry Balance would be really helpful in securing information because of its separate corporate and personal perimeters that restrict data copying and pasting. He also believes that mobile data services will spur the overall growth of the enterprise mobility market.
Mobile Developments in India
Notably, Rohit Verma — Vserv.mobi’s vice president for business development in India and the Middle East — shares that mobile marketing acts as a “leveler” between small and big businesses. It helps them in promoting their products, as well as encourages them not just to target mobile phone users, but also to understand their mobile behavior.
In the meantime, Developer Experience and Nokia director Gerard Rego claims that India went straight to mobile services, which is actually common in markets that are emerging. He also commented that increasing mobile penetration by 10% is bound to help a developing country boost its yearly economic growth rate by 1.2%. In a market such as India’s, moreover, Rego observes that its fragmented market poses a big scope for the mobile business.