May 21, 2012
Behavioral Marketing
Richard Branson & Seth Godin video interview This is a video of an interview by Seth Godin with Richard Branson. Both are known in the marketing world as very successful and innovative thinkers. The main topic of the interview deals with “the crisis in business marketing”.
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April 19, 2012
Behavioural Targeting
In this Youtube video Jack Myers and Mark Ghuneim explain what the implications of behavioral targeting are and what you should do as a business to use behavioral targeting AND have a good and open relationship with your customers.
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