targeted audience

Online Targeting and Internet Media Planning

September 4, 2010 Behavioral Advertising
Online Targeting and Internet Media Planning

This is a summary of the article by Anca Micu, called How Did This Ad Get in my Browser? A Theoretical Examination of Online Targeting and Segmentation Practices as they Relate to Media Planning on the Internet. You can read the original behavioral targeting article here: How Did This Ad Get in my Browser?

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Advertising’s Brave New World

July 17, 2010 Behavioral Advertising
Advertising’s Brave New World

Advertising was once a simple method dominated by huge and established companies. Media-buying and advertising agencies create print or TV ads and negotiate for space or airtime in TV or publications. However, digital advertising has brought home a new arena for advertising which is a lot more complicated, with more players and firms involved. This [...]

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Targeting Implications for New and Old Media

June 9, 2010 Behavioural Targeting
Targeting Implications for New and Old Media

The internet has become a major avenue for advertising, toppling down other traditional media such as TV and newspapers. Newspaper ads, in particular, have shown significant drops in annual revenues over the years because of competition from internet advertising. According to many, the unique feature of the internet is its ability to give out information [...]

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