targeted advertising

Realizing Targeted Advertising in Digital Signage with AVA and Data Mining

July 14, 2012 Behavioral Advertising
Realizing Targeted Advertising in Digital Signage with AVA and Data Mining

This is the summary of an article by Phil Tian, et al. which talks about a proposed combining Anonymous Video Analytics (AVA) and Data Mining techniques in what is called as Intelligent Advertising Framework (IAF). You can get the pdf of the behavioral targeting article here: Realizing Targeted Advertising in Digital Signage with AVA and [...]

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Politicians Aren’t Worried About Behavioral Targeting Policies; Uses Technology to Advance Campaigns

June 30, 2012 Behavioural Targeting
Politicians Aren't Worried About Behavioral Targeting Policies; Uses Technology to Advance Campaigns

This article is based on the behavioral targeting news article by Katy Bachman. It talks about how politicians have embraced the use of behavioral targeting to individually interact with potential voters. Here’s the link to the original behavioral targeting article: Pols Ramp Up Online Behavioral Targeted Ads for 2012 Few worries about privacy and data [...]

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Consumer Behavioral Marketing

September 30, 2010 Behavioral Marketing
Consumer Behavioral Marketing

Behavioral marking involves the use of personal information to create advertisements that are targeted to individual that exhibited buying signals through internet behavior. It is a revolutionary way on how advertisements should be done to generate greater returns. The promise of consumer behavioral marketing provides a light in the tunnel of darkness of searching ways [...]

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Adnostic: Privacy Preserving Targeted Advertising

June 27, 2010 Behavioral Advertising
Adnostic: Privacy Preserving Targeted Advertising

This is the summary of the article written by Toubiana, et al., which proposes a method of online behavioral advertising which doesn’t compromise user privacy. You can get the PDF of the behavioral targeting article here: Adnostic..

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