This is the summary of a blog article from level434.com. It introduces the concept of behavioral targeting, addresses several misconceptions regarding how user data is being used, privacy concerns, how its not only for ads, and its psychological aspects. Here’s the link to the original behavioral targeting article: Behavioral Targeting, Conversion Psychology, Content Personalization, and Privacy: How To Get The Right Message To The Right People at the Right Time Without Being Creepy.
This is the summary of an article by Lauren Drell. Here is the link to the original article: 4 Ways Behavioral Targeting is Changing the Web.
This is the summary of a research article by Jun Yan, et al. You can get the pdf of the behavioral targeting article here: How much can Behavioral Targeting Help Online Advertising?
You are giving off a lot of personal information online. Signing up may ask for your name, zip code, among other info, but big software companies such as Microsoft know more information thank you think they do. For example, they know exactly when you check your inbox, and the average monthly income of your neighborhood. Indeed, these companies aggregate and collect data in very complex ways using complicated tools that record user online behavior merged with other data. Many users are unaware that these companies know so much about them. This is the summary of an article by Michelle Kessler and Byron Acohido, which talks about targeting behavior and mining for online user data. You can get the pdf of the behavioral targeting article here: Data miners dig a little deeper
Advertising was once a simple method dominated by huge and established companies. Media-buying and advertising agencies create print or TV ads and negotiate for space or airtime in TV or publications. However, digital advertising has brought home a new arena for advertising which is a lot more complicated, with more players and firms involved. This is the summary of an article written by Emily Steel, which looks at the history of online advertising and its unique characteristics. You can get the PDF of the behavioral targeting article here: Advertising’s Brave New World
This is the summary of the article by William Gilmore and S. Altan Erdem, which talks about the pros and cons of recent behavioral marketing techniques, and the use of biometrics to improve these techniques. You can get the PDF of the behavioral targeting article here: Online Internet Marketing Using Biometrics..