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How Behavioral Targeting Changes the Web

September 23, 2011 Behavioural Targeting
How Behavioral Targeting Changes the Web

This is the summary of an article by Lauren Drell. Here is the link to the original article: 4 Ways Behavioral Targeting is Changing the Web.

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How much can Behavioral Targeting Help Online Advertising

September 16, 2011 Behavioural Targeting
How much can Behavioral Targeting Help Online Advertising

This is the summary of a research article by Jun Yan, et al. You can get the pdf of the behavioral targeting article here: How much can Behavioral Targeting Help Online Advertising?

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Google Ads Based on Interests

April 28, 2011 Behavioral Advertising
Google Ads Based on Interests

This is the summary of a news article in 2009 by Miguel Helft. The following is a link to the original behavioral targeting article: Google to Offer Ads Based on Interests

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Data Miners Dig a Little Deeper

August 11, 2010 Behavioural Targeting
Data Miners Dig a Little Deeper

You are giving off a lot of personal information online. Signing up may ask for your name, zip code, among other info, but big software companies such as Microsoft know more information thank you think they do. For example, they know exactly when you check your inbox, and the average monthly income of your neighborhood. [...]

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Advertising’s Brave New World

July 17, 2010 Behavioral Advertising
Advertising’s Brave New World

Advertising was once a simple method dominated by huge and established companies. Media-buying and advertising agencies create print or TV ads and negotiate for space or airtime in TV or publications. However, digital advertising has brought home a new arena for advertising which is a lot more complicated, with more players and firms involved. This [...]

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