Target Marketing

Segment Marketing for Better Business

December 22, 2012 Behavioral Marketing
Segment Marketing for Better Business

This is the summary of a behavioral targeting article by NetMBA.com. It talks about the importance of market segmentation, and the fact that for market segments to work they should be durable, substantial, accessible, identifiable and caters to unique needs. Here’s the link to the original behavioral targeting article: Market Segmentation.

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Student Target Marketing Strategies for Universities

June 7, 2012 Behavioral Marketing
Student Target Marketing Strategies for Universities

This is the summary of an article by Dale M. Lewison and Jon M. Hawes.  It talks about the benefits of both target marketing and mass marketing for colleges and universities that are adopting marketing strategies. Researchers come up with buyer types depending on whether students prioritize economy, value or quality. There are also learner [...]

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Top 10 Blog posts about Behavioral Targeting in 2010

December 27, 2010 Behavioural Targeting

Behavioral Targeting is a hot topic. Still. And it will be in 2011. Promised! Those were the hottest (most read) blog posts of 2010 in the Behavioral Targeting Blog. We thank all readers for a great year 2010 and we will continue to supply you with the hottest behavioral targeting news in 2011. Top 1: Targeting [...]

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Target Marketing

January 3, 2010 Behavioral Marketing
Thumbnail image for Target Marketing

Target Marketing can be defined several different ways, but in general it is the practice of gearing your advertisements or marketing efforts directly to a specific group of consumers who would be the most interested in your product or service. While target marketing employs many other components of marketing such as consumer research, behavioral studies, [...]

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