target audience

Behavioral Marketing

April 22, 2011 Behavioral Marketing
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Behavioral marketing is the science of studying consumers actions in order to determine what products, topics, or conditions influence their decision to purchase a new product. In short, it is way to present a consumer with conditions that will make a new purchase possible certain, which is why it is a study of psychology and [...]

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Targeting Strategies

January 18, 2010 Behavioural Targeting
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What are Targeting Strategies? Targeting strategies are generally used in terms of advertising as ways to maximize sales profits by directing marketing projects directly at the most likely consumer base. There are several different targeting strategies but the basic goal of each remains the same, to identify the target market or audience who is most [...]

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Target Marketing

January 3, 2010 Behavioral Marketing
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Target Marketing can be defined several different ways, but in general it is the practice of gearing your advertisements or marketing efforts directly to a specific group of consumers who would be the most interested in your product or service. While target marketing employs many other components of marketing such as consumer research, behavioral studies, [...]

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Segmentation Strategy

December 23, 2009 Behavioral Advertising
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Segmentation strategy is the concept of dissembling your clients and choosing to base your marketing efforts on a specific target group. In some cases you may target your efforts on more than one group, but the basic goal is to directly target each group on an individual basis so that you can maximize your sales [...]

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Contextual Targeting

December 14, 2009 Behavioural Targeting
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Contextual targeting is the practice of aiming your advertising efforts directly at the audience who is interested in your product. At its core, it is an advanced form of context advertising online or a smart form of context advertising based on the content that is provided within a website. The aim of contextual targeting is [...]

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