Tacoda

The Price Precision Effect

November 11, 2010 Behavioral Marketing
The Price Precision Effect

Whether a buyer decides to purchase something or not depends on how he or she perceives its price magnitude. This, in turn, has something to do with the roundness of a price. This is a summary of a study written by Manoj Thomas, Daniel Simon and Vrinda Kadiyali. You can get the PDF of the [...]

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Advertising’s Brave New World

July 17, 2010 Behavioral Advertising
Advertising’s Brave New World

Advertising was once a simple method dominated by huge and established companies. Media-buying and advertising agencies create print or TV ads and negotiate for space or airtime in TV or publications. However, digital advertising has brought home a new arena for advertising which is a lot more complicated, with more players and firms involved. This [...]

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The Sell-Phone Revolution

May 8, 2010 Behavioural Targeting
location-based marketing on mobile phones

Behavioral targeting, the method of tracking a user’s internet surfing behavior to make targeted and personalized ads, is now geared up to merge with user cell phone data. This merging will result to an even more personalized advertising which will undoubtedly receive some criticism in light of privacy invasion. This is the summary of an [...]

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Case study: Consumer Tracking on Levis.com

April 30, 2010 Behavioral Science
Case study: Consumer Tracking on Levis.com

This is the summary of an article by Catherine Dwyer, in which she describes how users are tracked on Levis.com You can get the PDF of the behavioral targeting article here: Behavioral Targeting: A Case Study of Consumer Tracking on Levis.com

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Behavioral Targeting: New Killer App for Research

April 27, 2010 Behavioural Targeting
Behavioral Targeting: The new Killer App for Research

This is the summary of an article by Abbey Klaassen, in which he describes, how Snapple uses tactic to find unexpected affinity group for premium green teas. You can get the PDF of the behavioral targeting article here: Behavioral Targeting: new killer app for research

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