The marketer attempts to predict future behavior for targeted advertising and tailored products. With the rise of social networking sites, is it possible to use social network data from such sites as Yahoo, Google, Twitter, LinkedIn, and Facebook to improve targeting and user behavior prediction? This is the summary of an article by Sharad Goel and Daniel G. Goldstein. You can get the pdf of the behavioral targeting article here: Predicting Individual Behavior with Social Networks.
This is the summary of an article by Bryan Brown, which talks about the basics of behavioral marketing and it’s advantages. Here’s the link to the original behavioral targeting article: Behavioral Marketing: What It Is and Why It’s So Exciting.
This is the summary of an article by Marco Janssen. You can get the pdf of the behavioral targeting article here: Targeting Individuals to Catalyze Collective Action in Social Network.
A lot of the challenges that our society faces today are problems that require collective action, such as climate change. It is very important to study collective action within large heterogeneous groups. Governments can help provide collective action, but there’s more to the rules and laws implemented to cause a behavioral change. Some studies have shown that an individual has a greater chance in participating in a collective action through social influence, such as reputation and social pressure.
This is the summary of an article by Patricia E.M. Covington and Meghan Musselman. You can get the pdf of the behavioral targeting article here: 2010 Privacy and Data Security Developments.
The decade ending 2010 is great for new laws and regulations made for protecting online consumers in terms of secure data and privacy. It started with the GLB act of November 1999 for detailing sharing and collection o fpersonal information among financial institutions. Regulators such as the Federal Trade Comission or FTC also created new laws to punish companies that were unable to protect the information of their consumers. Online activities, data security and privacy seem to be top priority for FTC in the coming years.
This video from Youtube is about social marketing strategies and how you can use the power of Facebook, Twitter and all those other social networks to drive people to your blog. Perry Belcher also explains why making friends is so important in today’s online business world.
This is the summary of an article by Diego Vasquez. You can get the pdf of the behavioral targeting article here:Behind the Huge Growth of Social Media.
Ad spending and social media will grow tremendously over the coming years. By 2015, spending for ads will quadruple since last year’s 2.1 billion dollars, to the new value of 8.3 billion dollars. The display ad category will play the largest role in that humongous rise, and 34 percent of that category comes from impressions made in social networking sites, with the largest contributor being Facebook, of course. In the long run, LinkedIn and Twitter may become bigger players as well.