This is the summary of an article from 29Prime Blog. It talks about the benefits of online advertising, and its power to reach out to a large audience in the World Wide Web. It also mentions huge growth in video, mobile, and social online avenues. Here’s the link to the original behavioral targeting article: Online Advertising Rises.
social networking sites
It is possible to relate an individual’s behavior and his or her social contacts. There are a few startup companies already using that strategy, and calling it social targeting. Advertising would be even more effective if social signals are used alongside behavioral targeting. This is the summary of a behavioral targeting study by Kun Liu and Lei Tang. You an get the pdf of the behavioral targeting article here: Large-Scale Behavioral Targeting with a Social Twist.
This is the summary of an article by Karissa McKelvey, Alex Rudnick, Michael Conover and Filippo Menczer. It talks about using Twitter to collect huge amounts of data online for a large-scale social study, but make these data and their interpretation easily accessible to social scientists and anyone else interested who may not have the technical know-how otherwise. The paper further describes extensions to the platform responsible for this convenience, called Truthy. Collaboration between persons in the computational and social field can then be further realized. You can get the pdf of the behavioral targeting article here: Visualizing Communication on Social Media: Making Big Data Accessible.
This is an article which reviews practitioner and academic literature regarding several consumer segmentation trends, written by Brownwyn Higgs and Allison C Ringer. You can get the pdf of the behavioral targeting article here Trends in Consumer Segmentation.
Consumer generated media, such as product review sites and social networking sites have allowed online consumers the chance to influence what kind of content they want to see online. This, in turn, influences how online business deals with its transactions. In addition, there are more intelligent consumers now than ever before, with the particular characteristic that they want to see content and purchase goods and services based on their individual needs. Demand has indeed become individualized, and so mass-customization is born.
This is the summary of an article by Lauren Drell. Here is the link to the original article: 4 Ways Behavioral Targeting is Changing the Web.
Many young adults love hanging out in Facebook, Myspace, or other social networking sites. These users share personally identifiable information to a personal profile, which is like their own web page, usually posting information related to their demographics, contacts, and name. This article is the summary of a study written by Mariea Grubbs Hoy and George Milne about the gender differences regarding online privacy among 18 to 24 year olds, and the use of personal information beyond social connection purposes. You can get the pdf of the behavioral targeting article here: Gender Differences in Privacy-Related Measures For Young Adult Facebook Users.