social networking sites

Trends in Consumer Segmentation

January 26, 2012 Behavioural Targeting
Trends in Consumer Segmentation

This is an article which reviews practitioner and academic literature regarding several consumer segmentation trends, written by Brownwyn Higgs and Allison C Ringer. You can get the pdf of the behavioral targeting article here Trends in Consumer Segmentation. Consumer generated media, such as product review sites and social networking sites have allowed online consumers the [...]

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How Behavioral Targeting Changes the Web

September 23, 2011 Behavioural Targeting
How Behavioral Targeting Changes the Web

This is the summary of an article by Lauren Drell. Here is the link to the original article: 4 Ways Behavioral Targeting is Changing the Web.

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Gender Differences in Facebook Privacy Matters

August 12, 2011 Behavioral Advertising
Gender Differences in Facebook Privacy Matters

Many young adults love hanging out in Facebook, Myspace, or other social networking sites. These users share personally identifiable information to a personal profile, which is like their own web page, usually posting information related to their demographics, contacts, and name. This article is the summary of a study written by Mariea Grubbs Hoy and [...]

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