This is the summary of an article from siteproppc.com. It talks about the fact that while customers know they are being tracked, that doesn’t necessarily mean that they know how that is being done, or what is the details of the tracking. Eventually, in the future, a balance will be met between consumers and how we can reach them.
This is the summary of an article by Karissa McKelvey, Alex Rudnick, Michael Conover and Filippo Menczer. It talks about using Twitter to collect huge amounts of data online for a large-scale social study, but make these data and their interpretation easily accessible to social scientists and anyone else interested who may not have the technical know-how otherwise. The paper further describes extensions to the platform responsible for this convenience, called Truthy. Collaboration between persons in the computational and social field can then be further realized. You can get the pdf of the behavioral targeting article here: Visualizing Communication on Social Media: Making Big Data Accessible.
This is the summary of an article by Natasha Singer. It talks about how Singer performed an unscientific behavioral targeting experiment to determine where her personal data went and if the ads were in relation to the subscriptions she made for several magazines. Turns out she received ads that were totally unrelated to the products advertised in the subscriptions. Here’s the link to the original behavioral targeting article: Following the Breadcrumbs on the Data-Sharing Trail
This is the summary of an article by Sitaram Asur and Bernardo A. Huberman. This paper shows how content in social media can be used as a real-world outcome predictor. Twitter.com’s chatter was used to predict movie box-office revenues. The authors created a simple model from tweet rate about certain topics that actually performed better than market-based predictors. Furthermore, Twitter sentiments were also shown to help improve the predicting power of social media. You can get the pdf of the behavioral targeting article here: Predicting the Future With Social Media.
This is the summary of an article by Nick Hafele. You can download the word document of the behavioral targeting article here: Social Media Marketing: Interactions, Trends and Analytics.
This is the summary of an article from Spring Metrics. Here’s the link to the original article: Behavioral Targeting And Social Media
This video from Youtube is about social marketing strategies and how you can use the power of Facebook, Twitter and all those other social networks to drive people to your blog. Perry Belcher also explains why making friends is so important in today’s online business world.
This is the summary of an article by Diego Vasquez. You can get the pdf of the behavioral targeting article here:Behind the Huge Growth of Social Media.
Ad spending and social media will grow tremendously over the coming years. By 2015, spending for ads will quadruple since last year’s 2.1 billion dollars, to the new value of 8.3 billion dollars. The display ad category will play the largest role in that humongous rise, and 34 percent of that category comes from impressions made in social networking sites, with the largest contributor being Facebook, of course. In the long run, LinkedIn and Twitter may become bigger players as well.