This is the summary of an article written by Ruben Corbo. It talks about how blending behavioral targeting with social media marketing increases conversions and sales, and recognizes that both social media marketing and behavioral targeting are very powerful tools. Social media has a vast amount of consumer resources which can then be utilized with behavioral targeting to “get in the mind of the user.” Here’s the link to the original behavioral targeting article: How to Blend Behavioral Targeting and Social Media Marketing.
social media marketing
This is the summary of an article by Nick Hafele. You can download the word document of the behavioral targeting article here: Social Media Marketing: Interactions, Trends and Analytics.