This is the summary of an article by Brian Cavoli. It talks about why your current customers is the main ingredient for success in your advocacy marketing campaign. Basically, your consumers are loyal to your brand, they want to help others in their purchasing decisions, and are relatively well-versed in the category that your product belongs to. Here’s the link to the original behavioral targeting article: Behavioral Targeting is the Secret Sauce of Social Marketing.
This is the summary of an article by Bryan Brown, which talks about the basics of behavioral marketing and it’s advantages. Here’s the link to the original behavioral targeting article: Behavioral Marketing: What It Is and Why It’s So Exciting.
This video from Youtube is about social marketing strategies and how you can use the power of Facebook, Twitter and all those other social networks to drive people to your blog. Perry Belcher also explains why making friends is so important in today’s online business world.
Food companies have taken advantage of the steady rise of presence among kids and teens in the online world. McDonald’s, for example, has transformed its Happy Meal website into an interactive website, with various engaging elements aimed at developing a digital marketing ecosystem. In this ecosystem, children are being creative, engaging in social networking, playing games, entering contests, and more importantly, editing profiles which are valuable sources of targeting data. This is the summary of the article by Jeff Chester and Kathryn Montgomery, which talks about the impact of online advertising by food companies on the youth, particularly their health. You can get the PDF of the behavioral targeting article here: Interactive food and beverage marketing..