This is the summary of an article from 29Prime Blog. It talks about the benefits of online advertising, and its power to reach out to a large audience in the World Wide Web. It also mentions huge growth in video, mobile, and social online avenues. Here’s the link to the original behavioral targeting article: Online Advertising Rises.
Behavioral targeting, the method of tracking a user’s internet surfing behavior to make targeted and personalized ads, is now geared up to merge with user cell phone data. This merging will result to an even more personalized advertising which will undoubtedly receive some criticism in light of privacy invasion. This is the summary of an article by Catherine Holahan, which looks at new and exciting advertisement possibilities: The Smartphone. You can get the PDF of the behavioral targeting article here: The Sell-Phone Revolution