Segmentation Strategy

Top 10 Blog posts about Behavioral Targeting in 2010

December 27, 2010 Behavioural Targeting

Behavioral Targeting is a hot topic. Still. And it will be in 2011. Promised! Those were the hottest (most read) blog posts of 2010 in the Behavioral Targeting Blog. We thank all readers for a great year 2010 and we will continue to supply you with the hottest behavioral targeting news in 2011. Top 1: Targeting [...]

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Segmentation Strategy

December 23, 2009 Behavioral Advertising
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Segmentation strategy is the concept of dissembling your clients and choosing to base your marketing efforts on a specific target group. In some cases you may target your efforts on more than one group, but the basic goal is to directly target each group on an individual basis so that you can maximize your sales [...]

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