search engine

An Economic Analysis of Keyword Advertising

July 22, 2011 Behavioral Advertising
An Economic Analysis of Keyword Advertising

In this digital age, search engines play the most important role. Every day, search engines process over 4 billion queries from users looking for a plethora of information. It is just natural then for advertisers to take advantage of the popularity of search engines such as Google and Yahoo, and now, search advertising is a [...]

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Switching Paradigms in Your Target Customer in Search Marketing

September 17, 2010 Behavioral Marketing
Switching Paradigms in Your Target Customer in Search Marketing

Shifting paradigms, or looking from the perspective of someone else, is a very important aspect in search marketing. That is, if you want to be successful as a search marketer, you need to look from the perspective of your target audience and know what they are thinking and what they want. This is the summary [...]

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Desperately Seeking the Consumer: Personal Search Engines

August 17, 2010 Behavioral Advertising
Desperately Seeking the Consumer: Personal Search Engines

In 2007, it became clear that Google, Yahoo, and Microsoft prioritize advertising after they each purchased online advertising companies. The search engine is an advertising platform, generating traffic through the search function. This is the summary of an article by Theo Rhöle, which discusses the mediating role of search engines between user and advertiser. You [...]

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