This is the summary of a behavioral targeting article by Kamrul Hassan, Abdul Momen, and Seyama Sultana. It provides an overview of the current condition of online marketing practice in Bangladesh. Also, it examines the role of four major parts of traditional marketing in the context of online marketing. You can get the pdf of the behavioral targeting article here: Online Marketing in Bangladesh: A Descriptive Study in the Context of Some Selected Click and Mortar Businesses.
search engine optimization
Advertising was once a simple method dominated by huge and established companies. Media-buying and advertising agencies create print or TV ads and negotiate for space or airtime in TV or publications. However, digital advertising has brought home a new arena for advertising which is a lot more complicated, with more players and firms involved. This is the summary of an article written by Emily Steel, which looks at the history of online advertising and its unique characteristics. You can get the PDF of the behavioral targeting article here: Advertising’s Brave New World