August 9, 2009
Video
Another Behavioral Targeting video, discussing
First vs. second time visitors
optimized product type view
testing & optimizing ad position
relevance works!
Read the full article →
February 23, 2009
Behavioural Targeting
Behavioral targeting uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them. Behavioral targeting [...]
Read the full article →