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Behavioral Marketing

April 22, 2011 Behavioral Marketing
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Behavioral marketing is the science of studying consumers actions in order to determine what products, topics, or conditions influence their decision to purchase a new product. In short, it is way to present a consumer with conditions that will make a new purchase possible certain, which is why it is a study of psychology and [...]

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Behavioral Targeting: New Killer App for Research

April 27, 2010 Behavioural Targeting
Behavioral Targeting: The new Killer App for Research

This is the summary of an article by Abbey Klaassen, in which he describes, how Snapple uses tactic to find unexpected affinity group for premium green teas. You can get the PDF of the behavioral targeting article here: Behavioral Targeting: new killer app for research

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Targeting Strategies

January 18, 2010 Behavioural Targeting
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What are Targeting Strategies? Targeting strategies are generally used in terms of advertising as ways to maximize sales profits by directing marketing projects directly at the most likely consumer base. There are several different targeting strategies but the basic goal of each remains the same, to identify the target market or audience who is most [...]

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