Behavioral Advertising

Behavioral advertising is a type of marketing that targets the interests of consumers in order to effectively stimulate their minds and concentrate their interests on a product. It is widely used in the online world in order to draw customers into websites that are similar to those they demonstrate interest in by studying browsing habits and purchase habits. A great example of behavior advertising is the crawling ads along the side of your email box when you open your email. These ads use the keywords in your email to determine which advertisements will best catch your eye by looking at companies or common themes in you inbox.

For those who intend to market goods to consumers in the online world the field of behavioral advertising is one that you cannot afford to ignore. More and more companies are using these advertising techniques in order to widen their sales. Thus, if you fail to also utilize behavioral advertising tactics your competition will snag your potential consumers before you get a chance to advertise your own product. The simple truth is that behavioral advertising allows you to direct your message straight to your target audience instead of wasting time and money trying to find consumers who may be interested.

As mentioned, behavioral advertising is an online tactic that is being used more and more in the real world as well to snag consumers by showing them products and messages that they want to hear. For example, type in great toothache relief into Google and you will not only see peoples’ blogs and opinions, but in the sponsored advertising links you will also see many products that allegedly provide just that. This is the basic point of behavior advertising, to identify users’ needs before they have a chance to fulfill them elsewhere.

When it comes to actually using behavioral advertising you have two choices in the web world: either hire consultants to gather material and search to help you find your target audience and their browsing habits, or simply pay for services that deliver your content to an audience as the need arises. There are many online advertising venues that will deliver this information to you, with Google Advertising being one of the most recognizable. This is much easier and less time consuming than trying to compile enough information on your own to deliver the same results.

The outlook of behavioral advertising as a marketing field is only growing as the web continues to grow in popularity. The internet is quickly becoming the most relied on tool for news, information, and shopping in modern day society which pretty much ensures that behavioral advertising will be around fo years to come. Thus, if you want to fully exploit the internet and its many business opportunities it will pay to begin to employ and utilize behavioral advertising techniques at your company or in your own personal endeavors.

Target Marketing

Target Marketing can be defined several different ways, but in general it is the practice of gearing your advertisements or marketing efforts directly to a specific group of consumers who would be the most interested in your product or service. While target marketing employs many other components of marketing such as consumer research, behavioral studies, and market knowledge in general, it is a broad term or concept that can turn your marketing efforts and sales profits around overnight if practiced correctly.

The basic concept of target marketing is to research your audience so that you can proactively find them and present your product instead of waiting for them to stumble upon you. For instance, if you owned a business that specializes in hunting gear you may place advertisements on websites that offer detailed hunting tips or location guidelines. Conversely, you may decide to include this information on your website since you target audience may be searching for it. Thus, your marketing efforts clearly only reach the people who are truly interested in your product instead of a wide range of people out of which only a few may be interested in hunting.

Target marketing is best used alongside consumer research and in the online world along with behavioral research that denotes the browsing habits of those who purchase your products. This is because when you know what the needs and wants of your audience are then you know where to find them when it comes time to producing a marketing project. You can see a great deal of target marketing employed on most major auction sites such as eBay and Amazon when they provide users with related products.

The related products are usually products purchased by customers who looked at the same products as you. Thus, the company targets their marketing efforts to you because based on their consumer research they feel you are most likely to purchase their items. While you can emulate this basic recommendation process on your own website, if you are a startup company your best use of targeting marketing would be to identify browsing habits.

This is because you need to understand how to draw your target audience to your website, and the best way to find them is by identifying locations they already visit. There you can market products or services directly to them. With the astounding growth rate of the internet target marketing is continuing to grow into a very specialized highly marketable skill. If you decide to use target marketing you can find a wide variety of consultants who can provide you with consumer research. That way your target marketing efforts will be most efficient.