privacy

Internet Prevention Messages

January 15, 2012 Behavioural Targeting
Internet Prevention Messages

This is the summary of an article by Michele Ybarra, et al. You can get the pdf of the behavioral targeting article here: Internet Prevention Messages: Targeting the Right Online Behaviors. The Internet is a place for 9 percent of online youth being harrassed which could lead to emotional distress and other psychosocial problems. Advocates [...]

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AdChoices? Online Behavioral Advertising Compliance

November 25, 2011 Behavioral Advertising
AdChoices? Online Behavioral Advertising Compliance

This is the summary of a behavioral targeting article by Saranga Komanduri, et al. You can get the pdf of the behavioral targeting article here: AdChoices? Compliance with Online Behavioral Advertising Notice and Choice Requirements

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Emerging Trends in Online Advertising

August 4, 2010 Behavioral Advertising
Emerging trends in online advertising

The success of online advertising can be attributed to the rapid growth of the number of internet users around the world. To date, over 1 billion people use the internet. Thus, online advertising will continue to grow.  The United States alone expects 18% growth while European growth is predicted to be 25%. By 2011, US [...]

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Modeling Economic Compensation for Behavioral Targeting

July 29, 2010 Behavioural Targeting
Modeling Economic Compensation for Behavioral Targeting

A kind of customer profiling in online firms is called behavioral targeting. This method uses 3rd party cookies to know the browsing behavior of users. This method is quite effective, but some concerned citizens are calling it an invasion of privacy. This concern is even more prevalent with the cooperation of Internet service providers (ISPs), [...]

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Online display advertising: Targeting and obtrusiveness

July 23, 2010 Behavioural Targeting
Online display advertising: Targeting and obtrusiveness

Response rates to banner ads have decreased dramatically, paving the way for two strategies for online advertising. One is ads incorporating audio and video to make them more appealing, and the other is Google developing Adsense; displaying simple text ads that are targeted to content. This is the summary of an article written by Avi [...]

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Activity-based Advertising: Techniques and Challenges

July 4, 2010 Behavioral Advertising
Activity-based Advertising: Techniques and Challenges

The technology of advertising is vital because of its financial contributions to communication and information technology services and products. Advertising research is good for financial reasons and for coming up with an efficient system for advertisers and a great experience for consumers. This is the summary of an article written by Kurt Patridge and Bo [...]

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Adnostic: Privacy Preserving Targeted Advertising

June 27, 2010 Behavioral Advertising
Adnostic: Privacy Preserving Targeted Advertising

This is the summary of the article written by Toubiana, et al., which proposes a method of online behavioral advertising which doesn’t compromise user privacy. You can get the PDF of the behavioral targeting article here: Adnostic..

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A Different Look at Google Privacy

June 1, 2010 Behavioral Advertising
A different look at Google Privacy

This is the summary of the article by Chris Jay Hoofnagle, which discusses about Google’s policies and privacy methods with regard to the information being shared around the world and how they respond to the information privacy concerns about their product. This essay also criticizes one of the company’s mottos “you can make money without [...]

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When to use behavioral targeting

March 27, 2010 Behavioural Targeting
When to you behavioral targeting effectively

The use of behavioral targeting for marketers has expanded over the course of time; its effectiveness as a tool to drive sales has long been proven. However, its valuable use in marketing is determined by several factors which need to be addressed primarily.

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