In this interview-based behavioral targeting study, Blase Ur, et. al, was able to obtain more detailed information about user perceptions of online behavioral advertising, and suggests improvements on notice and choice. You can get the pdf of the original behavioral targeting article here: Users Perceive Online Behavioral Advertising as Smart, Useful, Scary and Creepy.
How well do users understand the icons and taglines that appear in behaviorally targeted advertisements on web pages? Do they even see these little details in a page that is busy with content? This is the summary of an article by Pedro Giovanni Leon, et al. You can get the pdf of the behavioral targeting article here: What Do Online Behavioral Advertising Disclosures Communicate to Users
This is the summary of an article by Michele Ybarra, et al. You can get the pdf of the behavioral targeting article here: Internet Prevention Messages: Targeting the Right Online Behaviors.
The Internet is a place for 9 percent of online youth being harrassed which could lead to emotional distress and other psychosocial problems. Advocates have called for the youth to stop sending out personal information about themselves online, and refrain from talking to strangers. While it seems logical to do so, there is little evidence to either support or refute this claim.
This is the summary of a behavioral targeting article by Saranga Komanduri, et al. You can get the pdf of the behavioral targeting article here: AdChoices? Compliance with Online Behavioral Advertising Notice and Choice Requirements
The success of online advertising can be attributed to the rapid growth of the number of internet users around the world. To date, over 1 billion people use the internet. Thus, online advertising will continue to grow. The United States alone expects 18% growth while European growth is predicted to be 25%. By 2011, US online sales are expected to reach $1 trillion. This is the summary of an article by Gloria Boone, et al., discussing the importance of some forms of online advertising and its trends. You can get the PDF of the behavioral targeting article here: Emerging trends in online advertising
A kind of customer profiling in online firms is called behavioral targeting. This method uses 3rd party cookies to know the browsing behavior of users. This method is quite effective, but some concerned citizens are calling it an invasion of privacy. This concern is even more prevalent with the cooperation of Internet service providers (ISPs), who intercept web traffic without user consent. This is the summary of an article by Daniel Rice, which discusses a simple solution involving user compensation in light of privacy concerns over behavioral targeting. You can get the PDF of the behavioral targeting article here: Behavioral targeting and economic compensation
Response rates to banner ads have decreased dramatically, paving the way for two strategies for online advertising. One is ads incorporating audio and video to make them more appealing, and the other is Google developing Adsense; displaying simple text ads that are targeted to content. This is the summary of an article written by Avi Goldfarb and Catherine Tucker, which investigates both strategies and their effectiveness for online advertising, and how consumer perceptions of privacy and intrusiveness affect them in such. You can get the PDF of the behavioral targeting article here: Online display advertising..
The technology of advertising is vital because of its financial contributions to communication and information technology services and products. Advertising research is good for financial reasons and for coming up with an efficient system for advertisers and a great experience for consumers. This is the summary of an article written by Kurt Patridge and Bo Begole, which discusses three types of activity-based advertising and their contributions to the advertising challenges that lie in the future. You can get the PDF of the behavioral targeting article here: Activity-based Advertising..
This is the summary of the article written by Toubiana, et al., which proposes a method of online behavioral advertising which doesn’t compromise user privacy. You can get the PDF of the behavioral targeting article here: Adnostic..
This is the summary of the article by Chris Jay Hoofnagle, which discusses about Google’s policies and privacy methods with regard to the information being shared around the world and how they respond to the information privacy concerns about their product. This essay also criticizes one of the company’s mottos “you can make money without doing evil”. You can get the pdf of the behavioral targeting article here: Beyond Google and Evil