This is the summary of an article written by Andra Westerholm. It talks about the importance of utilizing website marketing, and shares a model on how one can effectively use online marketing to raise visibility, get good rankings, etc. Here’s the link to the original behavioral targeting blog article: Strategies For Marketing and advertising On The Internet That Basically Job!.
Relationship marketing is important for the sustainability of your business, and with the potential and capabilities of the Internet, it is viewed either as the best or the worst way of interacting with your customers. The internet is a great technology for gathering data about your consumers and determining what they want and develop a good relationship with them. However, this same technology can get consumers to be concerned about their privacy. This is the summary of an article by Mark Brown and Rose Muchira. You can get the pdf of the behavioral targeting article here: Investigating the relationship between Internet Privacy Concerns and Online Purchasing Behavior.
This is the summary of an article by Catherine Dwyer, in which she describes how users are tracked on Levis.com
You can get the PDF of the behavioral targeting article here: