pay-per-click

Bidding on the Buying Funnel for Sponsored Search and Keyword Advertising

March 11, 2012 Behavioural Targeting
Bidding on the Buying FUnnel for Sponsored Search and Keyword Advertising

This is the summary of an article by Bernard J. Jansen and Simone Schuster. You can get the pdf of the behavioral targeting article here: Bidding on the Buying Funnel for Sponsored Search and Keyword Advertising. Search engine marketing comes in various terms, such as search engine advertising, pay-per-click and keyword advertising. It is used [...]

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An Economic Analysis of Keyword Advertising

July 22, 2011 Behavioral Advertising
An Economic Analysis of Keyword Advertising

In this digital age, search engines play the most important role. Every day, search engines process over 4 billion queries from users looking for a plethora of information. It is just natural then for advertisers to take advantage of the popularity of search engines such as Google and Yahoo, and now, search advertising is a [...]

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Who Welcomes Behavioral Targeting?

April 7, 2011 Behavioural Targeting
Who Welcomes Behavioral Targeting?

The number of clicks on an online advertisement determines how effective it is. That is why pay-per-click is a standard procedure for pricing online ads. As such, companies strive to produce ads that would generate as many clicks from viewers as possible. This is the summary of the research by Jianqing Cheng and Jan Stallaert. [...]

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Emerging Trends in Online Advertising

August 4, 2010 Behavioral Advertising
Emerging trends in online advertising

The success of online advertising can be attributed to the rapid growth of the number of internet users around the world. To date, over 1 billion people use the internet. Thus, online advertising will continue to grow.  The United States alone expects 18% growth while European growth is predicted to be 25%. By 2011, US [...]

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