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Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior

February 5, 2012 Behavioural Targeting
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior

This is the summary of an article by Marious Koufaris. You can get the pdf of the behavioral targeting article here: Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior. Behaviors of consumer on the Internet are unique in terms of the two main players. Online consumers are also computer users, while [...]

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Internet Privacy Concerns and Online Purchasing Behavior

June 25, 2011 Behavioral Marketing
Internet Privacy Concerns and Online Purchasing Behavior

Relationship marketing is important for the sustainability of your business, and with the potential and capabilities of the Internet, it is viewed either as the best or the worst way of interacting with your customers. The internet is a great technology for gathering data about your consumers and determining what they want and develop a [...]

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Behavioral Targeting

September 1, 2009 Behavioural Targeting
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Results for your Advertising Efforts If you own an online company that needs promotion you can spend your time looking for customers who want to purchase your products, or you can cut time and costs by utilizing behavioral targeting tactics and focusing your advertising efforts on your target audience. This way you can ensure that [...]

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