This is the summary of an article by Seyed Alireza Mosavi, Mojtaba Kaveh and Mahnoosh Ghaedi. It develops a new model for investigating the effects of perceived behavioral control, attitude, and subjective norm on behavioral intention. It also goes through behavioral intention effects on word of mouth and purchase intention in the internet shopping context. You can get the pdf of the behavioral targeting article here: Behavioral intention in internet shopping.
This is the summary of an article by Marious Koufaris. You can get the pdf of the behavioral targeting article here: Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior.
Behaviors of consumer on the Internet are unique in terms of the two main players. Online consumers are also computer users, while the businesses are now virtual stores. This kind of online transaction has been given a name, NEOs, or Net-enabled organizations. This study focuses on B2C or business to consumer e-commerce and the purchases in this framework that are unplanned. Study is also done for customer retention and how these two are influenced by the perceptions of an online consumer toward a Web store.
Online stores can be a difficult place for consumers, as they are easily overwhelmed by real time updates, multiple decision criteria, and the presence of various alternatives in a given online store. This is the summary of a paper by Muhammed T. Nuseir, et al., which looks for factors that influence the decisions that consumers make when they are shopping online. You can get the pdf of the behavioral targeting article here: Evidence of Online Shopping: A Consumer Perspective.