This is the summary of an article from siteproppc.com. It talks about the fact that while customers know they are being tracked, that doesn’t necessarily mean that they know how that is being done, or what is the details of the tracking. Eventually, in the future, a balance will be met between consumers and how we can reach them.
This is the summary of an article by David Wolinsky. It talks about how the Do Not Track Feature has become a default browser setting in Internet Explorer, and sends out a signal to advertisers that users don’t want to be tracked. This new development can be seen as either an advantage or disadvantage, depending on which end of the advertising process one is in.
As an entrepreneur, one must know how to manage the fact that with Do Not Track, it’s harder to track and target potential consumers. Here’s the link to the original behavioral targeting article: How Internet Explorer 10’s “Do Not Track” Option Affects Your Marketing.
For advertisers, behavioral targeting is definitely useful. But that importance is not clear to some consumers. In fact, studies show that there is a huge difference between how users feel towards privacy and what they actually do in light of this concept. When it comes to behavioral targeting, it has been shown that consumers have different levels of skill and knowledge when it comes to privacy. This is the summary of an article by Donghee Yvette Wohn and Chandan Sarkar. You can get the pdf of the behavioral targeting article here: Expertise Matters: Privacy Perceptions and Practices in Response to Behavioral Targeting.
This is the summary of a behavioral targeting article from submitedge.com. It briefly describes behavioral targeting, what it is, how it is done, it’s uses and privacy implications. Here’s the link to the original behavioral targeting article: Making Use of Behavioral Targeting.
This is the summary of an article by Amy Manus. Here is the link to the behavioral targeting article: Rules to Live By When Implementing Behavioral Targeting Tactics.
Many young adults love hanging out in Facebook, Myspace, or other social networking sites. These users share personally identifiable information to a personal profile, which is like their own web page, usually posting information related to their demographics, contacts, and name. This article is the summary of a study written by Mariea Grubbs Hoy and George Milne about the gender differences regarding online privacy among 18 to 24 year olds, and the use of personal information beyond social connection purposes. You can get the pdf of the behavioral targeting article here: Gender Differences in Privacy-Related Measures For Young Adult Facebook Users.
To be successful with advertising in the past, you needed to mass advertise. Even with that strategy, you know only a few people you actually reached with your ads are interested in your products and services. Now, with online advertising, both the advertiser and customer will benefit from targeted ads where advertisers can expect to get a higher response rate and consumers will be kept from seeing irrelevant advertisements. This is the summary of an article by Aleecia McDonald and Lorrie Faith Cranor. You can get the pdf of the behavioral targeting article here: Beliefs and Behaviors: Internet Users’ Understanding of Behavioral Advertising.
Relationship marketing is important for the sustainability of your business, and with the potential and capabilities of the Internet, it is viewed either as the best or the worst way of interacting with your customers. The internet is a great technology for gathering data about your consumers and determining what they want and develop a good relationship with them. However, this same technology can get consumers to be concerned about their privacy. This is the summary of an article by Mark Brown and Rose Muchira. You can get the pdf of the behavioral targeting article here: Investigating the relationship between Internet Privacy Concerns and Online Purchasing Behavior.