This is the summary of a behavioral targeting article by Rajesh Kumar. It talks about how behavioral marketing is a must for all business entities as it increases conversions and revenues incredibly. Furthermore, it emphasizes that online visitors are real individuals, so research regarding targeting is a must with behavioral targeting. Here’s the link to the original behavioral targeting article: Targeting with Behavioral Marketing: The Latest Buzzword.
This is the summary of an article by Joseph Turow. It talks about the workings of corporations in people’s relationships to the becoming apparent of the digital media system. It also discusses the new contours of the digital marketing ecosystem, which use online user data without their permission. You can get the pdf of the behavioral targeting article here: How Should We Think About the Digital Age?.
This is the summary of a behavioral targeting article by Kamrul Hassan, Abdul Momen, and Seyama Sultana. It provides an overview of the current condition of online marketing practice in Bangladesh. Also, it examines the role of four major parts of traditional marketing in the context of online marketing. You can get the pdf of the behavioral targeting article here: Online Marketing in Bangladesh: A Descriptive Study in the Context of Some Selected Click and Mortar Businesses.
This is the summary of an article by Amanda Green. It discusses behavioral tracking as a better way of segmenting consumers with deeper granularity and unmatched precision. Here’s a link to the original behavioral targeting article: Behavioral Tracking: Knowing Customers on a Deeper Level.
This is the summary of an article by Raymond R. Burke. You can get the pdf of the behavioral targeting article here: Behavioral Effects of Digital Signage
According to a 2008 research, 30 to 40 percent of consumer brand decisions are made in stores. In-store marketing is really powerful. It’s even found to be more effective that outdoor, print, radio or television advertising, but less effective than online marketing. [Read more…] about Behavioral Effects of Digital Signage
This is the summary of an article by Patricia E.M. Covington and Meghan Musselman. You can get the pdf of the behavioral targeting article here: 2010 Privacy and Data Security Developments.
The decade ending 2010 is great for new laws and regulations made for protecting online consumers in terms of secure data and privacy. It started with the GLB act of November 1999 for detailing sharing and collection o fpersonal information among financial institutions. Regulators such as the Federal Trade Comission or FTC also created new laws to punish companies that were unable to protect the information of their consumers. Online activities, data security and privacy seem to be top priority for FTC in the coming years.
This is the summary of an article by Matthew Brown, written on 2003, which is an analysis of online marketing in the sports industry. This industry needs a very good understanding of how marketing through the Internet works. You can get the pdf of the behavioral targeting here: An Analysis of Online Marketing in the Sports Industry: User Activity, Communication Objectives, and Perceived Benefits.
The internet has a lot of potential as a commercial medium. However, managers still don’t have the measuring tool to figure out if Internet marketing will work for their benefits. They have to risk investing on internet marketing and possibly even compromise their other offline marketing methods. This paper, which suggests that the Internet be used like a store front, where goods and services sold online are given directly to the consumers, is written by Melody Kiang, T.S. Raghu and Kevin Huei-Min Shang. You can get the pdf of the behavioral targeting here: Marketing on the Internet – who can benefit from an Online Marketing Approach?
Behavioral targeting is a strategy to effectively disseminate timely advertisements to the right person at the right time. This strategy has been put under fire because of concerns regarding privacy. The need for effective tools for marketing is as glaring as the need to survive in the world of business.
A kind of customer profiling in online firms is called behavioral targeting. This method uses 3rd party cookies to know the browsing behavior of users. This method is quite effective, but some concerned citizens are calling it an invasion of privacy. This concern is even more prevalent with the cooperation of Internet service providers (ISPs), who intercept web traffic without user consent. This is the summary of an article by Daniel Rice, which discusses a simple solution involving user compensation in light of privacy concerns over behavioral targeting. You can get the PDF of the behavioral targeting article here: Behavioral targeting and economic compensation