This is the summary of an article by Joseph Turow. It talks about the workings of corporations in people’s relationships to the becoming apparent of the digital media system. It also discusses the new contours of the digital marketing ecosystem, which use online user data without their permission. You can get the pdf of the behavioral targeting article here: How Should We Think About the Digital Age?.
This is the summary of an article by Mike Michalowicz. The article explains why behavioral marketing is not about manipulation as some critics put it to be. It encourages users to stop using noise marketing and start using behavioral marketing, and includes several tips on how to employ successful behavioral marketing. Here’s the link to the original behavioral targeting article: Behavioral Targeting- What it is and What it Surely Ain’t.
Relationship marketing is important for the sustainability of your business, and with the potential and capabilities of the Internet, it is viewed either as the best or the worst way of interacting with your customers. The internet is a great technology for gathering data about your consumers and determining what they want and develop a good relationship with them. However, this same technology can get consumers to be concerned about their privacy. This is the summary of an article by Mark Brown and Rose Muchira. You can get the pdf of the behavioral targeting article here: Investigating the relationship between Internet Privacy Concerns and Online Purchasing Behavior.
Behavioral targeting is a strategy to effectively disseminate timely advertisements to the right person at the right time. This strategy has been put under fire because of concerns regarding privacy. The need for effective tools for marketing is as glaring as the need to survive in the world of business.
Behavioral marking involves the use of personal information to create advertisements that are targeted to individual that exhibited buying signals through internet behavior. It is a revolutionary way on how advertisements should be done to generate greater returns. The promise of consumer behavioral marketing provides a light in the tunnel of darkness of searching ways to survive the fierce competition.