In this interview-based behavioral targeting study, Blase Ur, et. al, was able to obtain more detailed information about user perceptions of online behavioral advertising, and suggests improvements on notice and choice. You can get the pdf of the original behavioral targeting article here: Users Perceive Online Behavioral Advertising as Smart, Useful, Scary and Creepy.
online behavioral advertising
How well do users understand the icons and taglines that appear in behaviorally targeted advertisements on web pages? Do they even see these little details in a page that is busy with content? This is the summary of an article by Pedro Giovanni Leon, et al. You can get the pdf of the behavioral targeting article here: What Do Online Behavioral Advertising Disclosures Communicate to Users
With more and more people using the Internet these days, online advertising and tracking have also become widespread. However, the matter of privacy is also a major concern, and this has spurred the litigation of such activities, both in the US and other countries. In turn, this has also brought about a great impact on the insurance industry. This is the summary of a behavioral targeting article by Laurie Kamaiko, Mark Schreiber, and Dominique Shelton. Here’s the link to the original article: Online Behavioral Advertising/Tracking Litigation: A Rising Risk Facing Insurers and Insured.
This is the summary of an article by Kraig Koch. You can find the original behavioral targeting article here: Regulatory Efforts and Best Practices for the Online Behavioral Advertising Industry
Online behavioral advertising serves as a main component for online marketing, gaining widespread popularity but at the same time, getting lots of critcisms from privacy advocates. A Wall Street Journal report published in 2011 indicated that consumers were “Very alarmed” when they found out companies and advertisers were tracking their online behavior.
This is the summary of a behavioral targeting article by Saranga Komanduri, et al. You can get the pdf of the behavioral targeting article here: AdChoices? Compliance with Online Behavioral Advertising Notice and Choice Requirements