This is the summary of an article by Allison Klein, which talks about how marketers and advertisers spend a lot of time and effort trying to understand the behavior of consumers and what affects the decisions they make when purchasing. It also talks about the future of behavioral targeting. Here’s the link to the original behavioral targeting article: Sparking Convo: Data is Money.
This is the summary of articles by Paul Chapman from Companiesandmarket.com, and Kristen Schweizer from Bloomberg.com. Both articles talk about the strong growth of online advertising, and in particular, the fastest growing region in the online advertising market is the Asia-Pacific region. Here are the links to the original behavioral targeting articles: Online Advertising Market Showing Strong Potential in Asia-Pacific and Asia-Pacific To Pass North America As Biggest Ad Market In 2014.
This is the summary of an article in Skyje.com. It talks about how behavioral targeting works and what its benefits are for the publisher, online retailers and users. Here’s the link to the original behavioral targeting article: Optimizing Revenue – The 411 on Behavioral Targeting.
This is the summary of an article from 29Prime Blog. It talks about the benefits of online advertising, and its power to reach out to a large audience in the World Wide Web. It also mentions huge growth in video, mobile, and social online avenues. Here’s the link to the original behavioral targeting article: Online Advertising Rises.
This is the summary of an article written by Andra Westerholm. It talks about the importance of utilizing website marketing, and shares a model on how one can effectively use online marketing to raise visibility, get good rankings, etc. Here’s the link to the original behavioral targeting blog article: Strategies For Marketing and advertising On The Internet That Basically Job!.
According to a 2009 report by the Internet Advertising Revenue, 22.7 billion dollars have been spent for online advertising. Twenty two percent of this figure is for display ads. These are huge numbers, but there are very few studies about how effective these ads are and the huge amount of money spent on them. This is the summary of an article by Randall A. Lewis, David H. Reiley, and Taylor A. Schreiner. You can get the pdf of the behavioral targeting article here: Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition.
This is the summary of a behavioral targeting article from submitedge.com. It briefly describes behavioral targeting, what it is, how it is done, it’s uses and privacy implications. Here’s the link to the original behavioral targeting article: Making Use of Behavioral Targeting.
With more and more people using the Internet these days, online advertising and tracking have also become widespread. However, the matter of privacy is also a major concern, and this has spurred the litigation of such activities, both in the US and other countries. In turn, this has also brought about a great impact on the insurance industry. This is the summary of a behavioral targeting article by Laurie Kamaiko, Mark Schreiber, and Dominique Shelton. Here’s the link to the original article: Online Behavioral Advertising/Tracking Litigation: A Rising Risk Facing Insurers and Insured.
This is the summary of an article by Hyo-Jung Oh, Changki Lee, and Chung-Hee Lee. You can get the pdf of the behavioral targeting article here: Analysis of the Empirical Effects of Contextual Match Advertising for Online News
This is the summary of an article by Natasha Singer. It talks about how Singer performed an unscientific behavioral targeting experiment to determine where her personal data went and if the ads were in relation to the subscriptions she made for several magazines. Turns out she received ads that were totally unrelated to the products advertised in the subscriptions. Here’s the link to the original behavioral targeting article: Following the Breadcrumbs on the Data-Sharing Trail