online advertising

Broad vs Narrow: Modelling Strategies for Online Behavioural Targeting

January 6, 2012 Behavioural Targeting
Broad vs Narrow: Modelling Strategies for Online Behavioural Targeting

This is the summary of an article by Markus Svensen, et al. You can get the pdf of the behavioral targeting article here: Broad vs Narrow: Modelling Strategies for Online Behavioural Targeting. The estimated value of online advertising for the year 2011 is 28.5 billion dollars. With online advertising, you can reach a wide audience [...]

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The Essence of Behavioral Targeting

November 18, 2011 Behavioural Targeting
The Essence of Behavioral Targeting

This article is a summary of an eBook written by Rob Graham called Fishing From a Barrel: Using Behavioral Targeting to Reach the Right People With the Right Ads At the Right Time. You can get the pdf of the free behavioral targeting e-book here: The Essence of Behavioral Targeting. As this is a very broad e-book, [...]

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Security Games in Online Advertising

October 14, 2011 Behavioural Targeting
Security Games in Online Advertising

This is the summary of an article by David C. Parkes and Nevena Vratonjic, et al. You can get the pdf of the behavioral targeting article here: Security Games in Online Advertising: Can Ads Help Secure the Web?. Internet Service Providers, or ISPs, are originally made to give users internet access faithfully, without them interfering [...]

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The Economics of Online Advertising Industry

October 7, 2011 Behavioural Targeting
The Economics of Online Advertising Industry

This is the summary of an article by David Evans. You can get the pdf of the behavioral targeting article here: The Economics of Online Advertising Industry. Online advertising will definitely increase in a significant way, as more and more people have access to the Internet through various devices, including the current trend in mobile [...]

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How much can Behavioral Targeting Help Online Advertising

September 16, 2011 Behavioural Targeting
How much can Behavioral Targeting Help Online Advertising

This is the summary of a research article by Jun Yan, et al. You can get the pdf of the behavioral targeting article here: How much can Behavioral Targeting Help Online Advertising?

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Online Marketing in the Sports Industry

July 1, 2011 Behavioral Marketing
Online Marketing in the Sports Industry

This is the summary of an article by Matthew Brown, written on 2003, which is an analysis of online marketing in the sports industry. This industry needs a very good understanding of how marketing through the Internet works. You can get the pdf of the behavioral targeting here: An Analysis of Online Marketing in the [...]

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Online Advertising: Heterogeneity and Conflation in Market Design

June 12, 2011 Behavioral Marketing
Online Advertising: Heterogeneity and Conflation in Market Design

Online advertising has become a very profitable endeavor for publishers in the Interent. Its growth can be attributed to the rise in popularity of Google’s advertising method through search, and in fact, this industry will continue to rise annually by 12 percent in the coming 5 years. 2008 saw 23.4 billion dollars in overall sales [...]

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The Value of Behavioral Targeting

March 27, 2011 Behavioural Targeting
The Value of Behavioral Targeting

Funding for online content has mostly been supplied through advertising. As a result, advertising is the most important factor for financing content such as blogs and social networking services, and it has a huge influence on the quality of Internet content we will see more of in the future. This is the summary of an [...]

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Targeting Strategies in Advertising

February 22, 2011 Behavioural Targeting
Targeting Strategies in Advertising

The first approach to advertising was mass advertising, where the aim was to reach as many people as possible.

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Data Miners Dig a Little Deeper

August 11, 2010 Behavioural Targeting
Data Miners Dig a Little Deeper

You are giving off a lot of personal information online. Signing up may ask for your name, zip code, among other info, but big software companies such as Microsoft know more information thank you think they do. For example, they know exactly when you check your inbox, and the average monthly income of your neighborhood. [...]

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