online advertising

Behavioral Effects of Digital Signage

March 26, 2012 Behavioural Targeting

This is the summary of an article by Raymond R. Burke. You can get the pdf of the behavioral targeting article here: Behavioral Effects of Digital Signage According to a 2008 research, 30 to 40 percent of consumer brand decisions are made in stores. In-store marketing is really powerful. It’s even found to be more [...]

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Broad vs Narrow: Modelling Strategies for Online Behavioural Targeting

January 6, 2012 Behavioural Targeting

This is the summary of an article by Markus Svensen, et al. You can get the pdf of the behavioral targeting article here: Broad vs Narrow: Modelling Strategies for Online Behavioural Targeting. The estimated value of online advertising for the year 2011 is 28.5 billion dollars. With online advertising, you can reach a wide audience [...]

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The Essence of Behavioral Targeting

November 18, 2011 Behavioural Targeting

This article is a summary of an eBook written by Rob Graham called Fishing From a Barrel: Using Behavioral Targeting to Reach the Right People With the Right Ads At the Right Time. You can get the pdf of the free behavioral targeting e-book here: The Essence of Behavioral Targeting. As this is a very broad e-book, [...]

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Security Games in Online Advertising

October 14, 2011 Behavioural Targeting

This is the summary of an article by David C. Parkes and Nevena Vratonjic, et al. You can get the pdf of the behavioral targeting article here: Security Games in Online Advertising: Can Ads Help Secure the Web?. Internet Service Providers, or ISPs, are originally made to give users internet access faithfully, without them interfering [...]

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The Economics of Online Advertising Industry

October 7, 2011 Behavioural Targeting

This is the summary of an article by David Evans. You can get the pdf of the behavioral targeting article here: The Economics of Online Advertising Industry. Online advertising will definitely increase in a significant way, as more and more people have access to the Internet through various devices, including the current trend in mobile [...]

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How much can Behavioral Targeting Help Online Advertising

September 16, 2011 Behavioural Targeting

This is the summary of a research article by Jun Yan, et al. You can get the pdf of the behavioral targeting article here: How much can Behavioral Targeting Help Online Advertising?

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Online Marketing in the Sports Industry

July 1, 2011 Behavioral Marketing

This is the summary of an article by Matthew Brown, written on 2003, which is an analysis of online marketing in the sports industry. This industry needs a very good understanding of how marketing through the Internet works. You can get the pdf of the behavioral targeting here: An Analysis of Online Marketing in the [...]

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Online Advertising: Heterogeneity and Conflation in Market Design

June 12, 2011 Behavioral Marketing

Online advertising has become a very profitable endeavor for publishers in the Interent. Its growth can be attributed to the rise in popularity of Google’s advertising method through search, and in fact, this industry will continue to rise annually by 12 percent in the coming 5 years. 2008 saw 23.4 billion dollars in overall sales [...]

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The Value of Behavioral Targeting

March 27, 2011 Behavioural Targeting

Funding for online content has mostly been supplied through advertising. As a result, advertising is the most important factor for financing content such as blogs and social networking services, and it has a huge influence on the quality of Internet content we will see more of in the future. This is the summary of an [...]

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