This is the summary of an article from 29Prime Blog. It talks about the benefits of online advertising, and its power to reach out to a large audience in the World Wide Web. It also mentions huge growth in video, mobile, and social online avenues. Here’s the link to the original behavioral targeting article: Online Advertising Rises.
online advertising industry
This is the summary of an article by David Evans. You can get the pdf of the behavioral targeting article here: The Economics of Online Advertising Industry.
Online advertising will definitely increase in a significant way, as more and more people have access to the Internet through various devices, including the current trend in mobile devices and even in televisions. In fact, Google’s market value increased five times from its 2004 value of 29 billion dollars, to 136 billion dollars for April 2008. Google’s innovative products have paved the way for this success, through ingenious products related to online payments, word processors, etc. During 2007, Google got a lot of attention from the most popular news media, and this was also the year it acquired DoubleClick’s technology to further improve its online advertising industry. This article is about how Online Advertising works.