This is the summary of a behavioral targeting article from submitedge.com. It briefly describes behavioral targeting, what it is, how it is done, it’s uses and privacy implications. Here’s the link to the original behavioral targeting article: Making Use of Behavioral Targeting.
online advertisement industry
This is the summary of the article by Koen De Bock and Dirk Van den Poel, which presents a model for analyzing demographic information and click stream data to create web user demographic profiles. You can get the PDF of the behavioral targeting article here: Predicting web site audience demographics..