This is the summary of a blog entry in archive.ciol.com. It talks about how in the space of mobility, understanding the customer is most important. As such, mobile businesses have understood that the most important aspect that consumers from India look for are those that concern battery life. That is because power outages are quite common in the region, whereas in the United States, some people don’t even know what power outages are. Here’s the link to the original article: Understanding customer to make it big in mobility.