This is the summary of an article by Vengai Madzima. It talks about the segmentation of three distinct markets in Zimbabwe with regards to the country’s real estate situation. The consumer market is diverse, and that each particular group has their own particular tastes and preferences.
This is the summary of a behavioral targeting article by NetMBA.com. It talks about the importance of market segmentation, and the fact that for market segments to work they should be durable, substantial, accessible, identifiable and caters to unique needs. Here’s the link to the original behavioral targeting article: Market Segmentation.
This is the summary of a behavioral targeting article by Diana L. Huerta – Muñoz, Roger Z Rios-Mercado, and Ruben Ruiz. A beverage distribution company wants to partition its customers into those sharing marketing and geographical attributes. In addition, the segments must be compact enough as desired. This paper addresses this customer segmentation problem. The original pdf file can be accessed here: An Iterated Greedy Heuristic for a Market Segmentation Problem with Multiple Attributes.
This is an article which reviews practitioner and academic literature regarding several consumer segmentation trends, written by Brownwyn Higgs and Allison C Ringer. You can get the pdf of the behavioral targeting article here Trends in Consumer Segmentation.
Consumer generated media, such as product review sites and social networking sites have allowed online consumers the chance to influence what kind of content they want to see online. This, in turn, influences how online business deals with its transactions. In addition, there are more intelligent consumers now than ever before, with the particular characteristic that they want to see content and purchase goods and services based on their individual needs. Demand has indeed become individualized, and so mass-customization is born.
Businesses can choose between two basic paths. They can choose to create products or services that are common to every customer, or they can choose to make a market segment of one. That is, they can choose to create a firm which tends to the needs of every unique individual. This is the summary of an article written by Andreas Birnik and Richard Moat. You can get the pdf of the behavioral targeting here: Segmenting When it Matters