Behavioral Targeting is a hot topic. Still. And it will be in 2011. Promised!
Those were the hottest (most read) blog posts of 2010 in the Behavioral Targeting Blog. We thank all readers for a great year 2010 and we will continue to supply you with the hottest behavioral targeting news in 2011.
Top 1: Targeting Strategies
Funny enough this one made it to the top. It’s actually not just about behavioral targeting, but it tries to paint the big pictures. Reading this article gives you a chance to understand how behavioral targeting can fit into a general marketing and advertising mix.
This articles probably made it to the top, because it had tons and tons of search terms in it. Actually most of the articles consisted of searches that lead people to the blog. But I guess my take on “why behavioral targeting is there to stay” is not too bad either.
Top 3: Segmentation Strategy
Another article that is more Wikipedia-style than news-style. It’s basically about how to find the right customers for your products – which in turn enhances your chances of them actually buying from you. Nice!
Top 4: Behavioral Targeting
This is a senior on the blog. It’s about … you might have guessed it … behavioral targeting. This is a nice one to link to from other blogs, when referring to the concept of behavioral targeting. Thanks for linking!
The titel suggest some prophecy-style insights into the world of behavioral targeting. It’s not. This is more a guideline of where we are moving in general with internet marketing. BT has an important role to play – this will also be true in 2011.
For some reason lot’s of people have heard about this specific instance of great marketing and were looking for more information on it. We were happy to supply them with it.
We are not just crazy about the possibilities of behavioral targeting, but we are also scientists. Actually we bring a very interesting mix of knowledge in the field of behavioral science and physics (and general IT knowledge) to the table. Thus it is only natural we are interesting in every possible way to hack behavioral targeting for research. And then feed that back into the loop…
A tactic without a strategy is – hm – often not very efficient. And while behavioral targeting is a great tool, it needs to fit into your strategy to make sense. Thus we tried widen the perspective and look at what works when and how. Great stuff to consider if you are planning to launch your campaign.
Top 9: Target Marketing
This is another Wiki-style article about the concept of target marketing. I think people actually enjoy reading stuff that is en-depth, but not too complex. Makes a good read on your iPad while sipping a high quality Cappuccino.
Last, but not least: This is the first interview we did. it made it into the top 10, which I hope for – as we are preparing many more interviews with companies that are leading the field of behavioral targeting. Expect more expert insight for CEO, CTO and other O’s that have something interesting to say.
Thank you all for reading the Blog – we’ll be back after the ad’s (-:
PS: Oh and by the way – if you want to request specific topics, feel free to contact us. We’ll do our best to delier you the information that you need to succeed online in 2011.