This is the summary of a behavioral targeting article by Diana L. Huerta – Muñoz, Roger Z Rios-Mercado, and Ruben Ruiz. A beverage distribution company wants to partition its customers into those sharing marketing and geographical attributes. In addition, the segments must be compact enough as desired. This paper addresses this customer segmentation problem. The original pdf file can be accessed here: An Iterated Greedy Heuristic for a Market Segmentation Problem with Multiple Attributes.