In theory, the Internet is a continuous-rate network. Clients that want to gain access to the internet can request for specific rates such as 98.99 Mbps, or 99.01 Mbps. This is possible, but it causes a lot of complications to the company providing the internet service. For one, the managements and operations of the company will definitely be very difficult to handle. This is the summary of a behavioral targeting by Qian Lv and George Rouskas. You can get the pdf of the behavioral targeting here: Internet Service Tiering.
A kind of customer profiling in online firms is called behavioral targeting. This method uses 3rd party cookies to know the browsing behavior of users. This method is quite effective, but some concerned citizens are calling it an invasion of privacy. This concern is even more prevalent with the cooperation of Internet service providers (ISPs), who intercept web traffic without user consent. This is the summary of an article by Daniel Rice, which discusses a simple solution involving user compensation in light of privacy concerns over behavioral targeting. You can get the PDF of the behavioral targeting article here: Behavioral targeting and economic compensation
This is the summary of the article written by Maciá-Fernández, et al., which suggests a method that ISP’s can use for behavioral ad targeting without violating the Federal Wiretap Act. You can get the PDF of the behavioral targeting article here: ISP-Enabled Behavioral Ad Targeting..