May 8, 2010
Behavioural Targeting
Behavioral targeting, the method of tracking a user’s internet surfing behavior to make targeted and personalized ads, is now geared up to merge with user cell phone data. This merging will result to an even more personalized advertising which will undoubtedly receive some criticism in light of privacy invasion. This is the summary of an [...]
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December 5, 2009
Behavioural Targeting
Predictive behavioral targeting is the practice of anticipating the needs and wants of your current clients and using this information to base your marketing decisions on the assumption that the needs of your current clients will closely mock the needs of your future clients. Behavioral targeting by itself is generally defined as identifying consumer’s browsing [...]
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