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Interview

Business Marketing

February 23, 2009 Video
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This is a video of an interview by Seth Godin with Richard Branson. Both are known in the marketing world as very successful and innovative thinkers. The main topic of the interview deals with “the crisis in business marketing”.

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Behavioral Targeting Interview

February 23, 2009 Video
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Online Marketing Düsseldorf 2007
This is a video about behavioral targeting with Frank Wagner. Frank Wagner tells how he explains to his mother what his job in behavioral marketing is all about.

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