Interview

Behavioral Targeting Interview

January 19, 2012 Behavioural Targeting
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Online Marketing Düsseldorf 2007 This is a video about behavioral targeting with Frank Wagner. Frank Wagner tells how he explains to his mother what his job in behavioral marketing is all about.

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Business Marketing

April 20, 2011 Behavioral Marketing

Richard Branson & Seth Godin video interview This is a video of an interview by Seth Godin with Richard Branson. Both are known in the marketing world as very successful and innovative thinkers. The main topic of the interview deals with “the crisis in business marketing”.  

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Targeting & Retargeting Interview with Criteo

August 26, 2010 Behavioral Advertising
Criteo Retargeting Interview

Criteo, a company in the field of retargeting approached me for an interview a while ago. Although I am more focussed on Behavioral Targeting in this blog I just couldn’t say no. So here we go…an interesting interview about the future of online advertising, retargeting and Criteo’s role in all of this. What does the [...]

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Jack Myers and Mark Ghuneim on Behavioral Targeting

April 30, 2010 Behavioural Targeting
Behavioral Targeting Video with Jack Myers and Mark Ghuneim

In this Youtube video Jack Myers and Mark Ghuneim explain what the implications of behavioral targeting are and what you should do as a business to use behavioral targeting AND have a good and open relationship with your customers.

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