Segmentation Strategy

December 23, 2009 Behavioral Advertising
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Segmentation strategy is the concept of dissembling your clients and choosing to base your marketing efforts on a specific target group. In some cases you may target your efforts on more than one group, but the basic goal is to directly target each group on an individual basis so that you can maximize your sales […]

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Segment Marketing

December 18, 2009 Behavioral Marketing
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Segment marketing is the practice of defining your customers needs and wants by placing them in specialized groups that receive different attention and different levels of marketing.  The way customers are segmented by a company can vary from business to business but generally include areas such as income, regional location, sex, socioeconomic factors, and previous […]

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