December 14, 2009
Behavioural Targeting
Contextual targeting is the practice of aiming your advertising efforts directly at the audience who is interested in your product. At its core, it is an advanced form of context advertising online or a smart form of context advertising based on the content that is provided within a website. The aim of contextual targeting is [...]
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August 22, 2009
Behavioural Targeting
Google insights is an pretty amazing service. It can help find find data on all kind of keywords. Let’s take a look at our favorite keyword, which is of course “behavioral targeting”. You can see that there was some interest in behavioral targeting before the year 2007, but in 2007 there were was a real [...]
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