Google

Benefits of Behavioral Targeting

September 19, 2012 Behavioural Targeting
Benefits of Behavioral Targeting

This is the summary of an article in Skyje.com. It talks about how behavioral targeting works and what its benefits are for the publisher, online retailers and users. Here’s the link to the original behavioral targeting article: Optimizing Revenue – The 411 on Behavioral Targeting.

Read the full article →

Google Cautious about Behavioral Targeting

July 24, 2012 Behavioural Targeting
Google Cautious about Behavioral Targeting

Google views behavioral targeting with caution. It’s is already using the technology on AdWords and YouTube, but without clear opinion. Google explains that they are more focused on tracking the words that are entered in during a “particular” search session. Read on to learn how Google is approaching behavioral targeting and what you can learn from their research.

Read the full article →

Behavioral Targeting Blog – Google Ranking

October 17, 2011 Behavioural Targeting

I thought it would be fun to show you some rankings of the Behavioral Targeting Blog in Google. This is just a selection of queries for which behavioraltargeting.biz pops up as a hit. We are trying hard to find out what interests you – so we also look at the search queries in order to [...]

Read the full article →

Google Ads Based on Interests

April 28, 2011 Behavioral Advertising
Google Ads Based on Interests

This is the summary of a news article in 2009 by Miguel Helft. The following is a link to the original behavioral targeting article: Google to Offer Ads Based on Interests

Read the full article →

Behavioral Advertising

April 22, 2011 Behavioral Advertising
Thumbnail image for Behavioral Advertising

Behavioral advertising is a type of marketing that targets the interests of consumers in order to effectively stimulate their minds and concentrate their interests on a product. It is widely used in the online world in order to draw customers into websites that are similar to those they demonstrate interest in by studying browsing habits [...]

Read the full article →

Desperately Seeking the Consumer: Personal Search Engines

August 17, 2010 Behavioral Advertising
Desperately Seeking the Consumer: Personal Search Engines

In 2007, it became clear that Google, Yahoo, and Microsoft prioritize advertising after they each purchased online advertising companies. The search engine is an advertising platform, generating traffic through the search function. This is the summary of an article by Theo Rhöle, which discusses the mediating role of search engines between user and advertiser. You [...]

Read the full article →

Emerging Trends in Online Advertising

August 4, 2010 Behavioral Advertising
Emerging trends in online advertising

The success of online advertising can be attributed to the rapid growth of the number of internet users around the world. To date, over 1 billion people use the internet. Thus, online advertising will continue to grow.  The United States alone expects 18% growth while European growth is predicted to be 25%. By 2011, US [...]

Read the full article →

Online display advertising: Targeting and obtrusiveness

July 23, 2010 Behavioural Targeting
Online display advertising: Targeting and obtrusiveness

Response rates to banner ads have decreased dramatically, paving the way for two strategies for online advertising. One is ads incorporating audio and video to make them more appealing, and the other is Google developing Adsense; displaying simple text ads that are targeted to content. This is the summary of an article written by Avi [...]

Read the full article →

A Different Look at Google Privacy

June 1, 2010 Behavioral Advertising
A different look at Google Privacy

This is the summary of the article by Chris Jay Hoofnagle, which discusses about Google’s policies and privacy methods with regard to the information being shared around the world and how they respond to the information privacy concerns about their product. This essay also criticizes one of the company’s mottos “you can make money without [...]

Read the full article →

Contextual Targeting

December 14, 2009 Behavioural Targeting
Thumbnail image for Contextual Targeting

Contextual targeting is the practice of aiming your advertising efforts directly at the audience who is interested in your product. At its core, it is an advanced form of context advertising online or a smart form of context advertising based on the content that is provided within a website. The aim of contextual targeting is [...]

Read the full article →

← Previous Entries