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Behavioral Targeting Blog – Google Ranking

October 17, 2011 Behavioural Targeting

I thought it would be fun to show you some rankings of the Behavioral Targeting Blog in Google. This is just a selection of queries for which behavioraltargeting.biz pops up as a hit. We are trying hard to find out what interests you – so we also look at the search queries in order to [...]

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Google Ads Based on Interests

April 28, 2011 Behavioral Advertising
Google Ads Based on Interests

This is the summary of a news article in 2009 by Miguel Helft. The following is a link to the original behavioral targeting article: Google to Offer Ads Based on Interests

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Behavioral Advertising

April 22, 2011 Behavioral Advertising
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Behavioral advertising is a type of marketing that targets the interests of consumers in order to effectively stimulate their minds and concentrate their interests on a product. It is widely used in the online world in order to draw customers into websites that are similar to those they demonstrate interest in by studying browsing habits [...]

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Desperately Seeking the Consumer: Personal Search Engines

August 17, 2010 Behavioral Advertising
Desperately Seeking the Consumer: Personal Search Engines

In 2007, it became clear that Google, Yahoo, and Microsoft prioritize advertising after they each purchased online advertising companies. The search engine is an advertising platform, generating traffic through the search function. This is the summary of an article by Theo Rhöle, which discusses the mediating role of search engines between user and advertiser. You [...]

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Emerging Trends in Online Advertising

August 4, 2010 Behavioral Advertising
Emerging trends in online advertising

The success of online advertising can be attributed to the rapid growth of the number of internet users around the world. To date, over 1 billion people use the internet. Thus, online advertising will continue to grow.  The United States alone expects 18% growth while European growth is predicted to be 25%. By 2011, US [...]

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Online display advertising: Targeting and obtrusiveness

July 23, 2010 Behavioural Targeting
Online display advertising: Targeting and obtrusiveness

Response rates to banner ads have decreased dramatically, paving the way for two strategies for online advertising. One is ads incorporating audio and video to make them more appealing, and the other is Google developing Adsense; displaying simple text ads that are targeted to content. This is the summary of an article written by Avi [...]

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A Different Look at Google Privacy

June 1, 2010 Behavioral Advertising
A different look at Google Privacy

This is the summary of the article by Chris Jay Hoofnagle, which discusses about Google’s policies and privacy methods with regard to the information being shared around the world and how they respond to the information privacy concerns about their product. This essay also criticizes one of the company’s mottos “you can make money without [...]

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Contextual Targeting

December 14, 2009 Behavioural Targeting
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Contextual targeting is the practice of aiming your advertising efforts directly at the audience who is interested in your product. At its core, it is an advanced form of context advertising online or a smart form of context advertising based on the content that is provided within a website. The aim of contextual targeting is [...]

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Google Statistics for Behavioral Targeting

August 22, 2009 Behavioural Targeting
Google Statistics for Behavioral Targeting

Google insights is an pretty amazing service. It can help find find data on all kind of keywords. Let’s take a look at our favorite keyword, which is of course “behavioral targeting”. You can see that there was some interest in behavioral targeting before the year 2007, but in 2007 there were was a real [...]

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