This is the summary of an article in Skyje.com. It talks about how behavioral targeting works and what its benefits are for the publisher, online retailers and users. Here’s the link to the original behavioral targeting article: Optimizing Revenue – The 411 on Behavioral Targeting.
This is the summary of an article from goodadm.com. It talks about how Google Inc. views behavioral targeting with caution, introducing new means of developing new features instead of jumping into this popular bandwagon technique. Here’s the link to the original behavioral targeting article: Google Wary of Online Behavioral Targeting Ads.