This is the summary of an article by Karissa McKelvey, Alex Rudnick, Michael Conover and Filippo Menczer. It talks about using Twitter to collect huge amounts of data online for a large-scale social study, but make these data and their interpretation easily accessible to social scientists and anyone else interested who may not have the technical know-how otherwise. The paper further describes extensions to the platform responsible for this convenience, called Truthy. Collaboration between persons in the computational and social field can then be further realized. You can get the pdf of the behavioral targeting article here: Visualizing Communication on Social Media: Making Big Data Accessible.