This is the summary of an article by Michael Garrity. It talks about the Federal Trade Commission’s involvement in how online companies may or may not use user data, which gives online advertising its intrinsic advantage over offline advertising. Here’s the link to the original behavioral targeting article: Tracking the Behavioral Targeted Ad Debate.
federal trade commission
This is the summary of an article by Omer Tene. It talks about the “Do Not Track” proposal being the subject of much debate and discussion, in line with talks dealing with whether behavioral targeting is really helpful or not. Here’s the link to the original article: To Track or “Do Not Track” – That is the Question.
This is the summary of an article by Natasha Singer. It talks about how Singer performed an unscientific behavioral targeting experiment to determine where her personal data went and if the ads were in relation to the subscriptions she made for several magazines. Turns out she received ads that were totally unrelated to the products advertised in the subscriptions. Here’s the link to the original behavioral targeting article: Following the Breadcrumbs on the Data-Sharing Trail
This article summarizes Mikhael Bilenko, Matthew Richardson, and Janice Y. Tsai’s article. The original behavioral targeting pdf file can be download from this link: Targeted, Not Tracked: Client-side Solutions for Privacy-Friendly Behavioral Advertising