facebook

Social Media and Behavioral Targeting

April 18, 2012 Behavioral Marketing
Social Media and Behavioral Targeting

This is the summary of an article from Spring Metrics. Here’s the link to the original article: Behavioral Targeting And Social Media

Read the full article →

Social Media Marketing Video

January 10, 2012 Behavioral Marketing
Thumbnail image for Social Media Marketing Video

This video from Youtube is about social marketing strategies and how you can use the power of Facebook, Twitter and all those other social networks to drive people to your blog. Perry Belcher also explains why making friends is so important in today’s online business world.

Read the full article →

Behind the Huge Growth of Social Media

November 4, 2011 Behavioural Targeting
Behind the Huge Growth of Social Media

This is the summary of an article by Diego Vasquez. You can get the pdf of the behavioral targeting article here:Behind the Huge Growth of Social Media. Ad spending and social media will grow tremendously over the coming years. By 2015, spending for ads will quadruple since last year’s 2.1 billion dollars, to the new [...]

Read the full article →

Gender Differences in Facebook Privacy Matters

August 12, 2011 Behavioral Advertising
Gender Differences in Facebook Privacy Matters

Many young adults love hanging out in Facebook, Myspace, or other social networking sites. These users share personally identifiable information to a personal profile, which is like their own web page, usually posting information related to their demographics, contacts, and name. This article is the summary of a study written by Mariea Grubbs Hoy and [...]

Read the full article →