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How Behavioral Targeting Changes the Web

September 23, 2011 Behavioural Targeting
How Behavioral Targeting Changes the Web

This is the summary of an article by Lauren Drell. Here is the link to the original article: 4 Ways Behavioral Targeting is Changing the Web.

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Gender Differences in Facebook Privacy Matters

August 12, 2011 Behavioral Advertising
Gender Differences in Facebook Privacy Matters

Many young adults love hanging out in Facebook, Myspace, or other social networking sites. These users share personally identifiable information to a personal profile, which is like their own web page, usually posting information related to their demographics, contacts, and name. This article is the summary of a study written by Mariea Grubbs Hoy and [...]

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Behavioral Marketing

April 22, 2011 Behavioral Marketing
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Behavioral marketing is the science of studying consumers actions in order to determine what products, topics, or conditions influence their decision to purchase a new product. In short, it is way to present a consumer with conditions that will make a new purchase possible certain, which is why it is a study of psychology and [...]

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