effective advertising

Online Targeting and Internet Media Planning

September 4, 2010 Behavioral Advertising
Online Targeting and Internet Media Planning

This is a summary of the article by Anca Micu, called How Did This Ad Get in my Browser? A Theoretical Examination of Online Targeting and Segmentation Practices as they Relate to Media Planning on the Internet. You can read the original behavioral targeting article here: How Did This Ad Get in my Browser?

Read the full article →

Behavioral targeting trends 2010

April 5, 2010 Behavioural Targeting
Behavioral targeting trends in 2010

The marketing strategy over the years has changed and behavioral marketing headlines the tools that bring about the change, with the trends that are coming into play for 2010 and the years to come, behavioral strategy is poised to take on the lead in internet marketing economy.

Read the full article →

Consumer Marketing Strategy

December 7, 2009 Behavioral Marketing
Thumbnail image for Consumer Marketing Strategy

Consumer marketing strategy is the best way to optimize your advertising and pr team. In order to maximize your profits from advertising you need to ensure that your target audience is receiving the proper information about your product or service. Effective advertising is one of the best ways to streamline your marketing budget without sacrificing [...]

Read the full article →