e-commerce

Online vs Offline Competition

February 24, 2012 Behavioural Targeting
Online vs Offline Competition

This is the summary of an article by Ethan Liever and Chad Syverson for the Oxford Handbook of the Digital Economy. You can get the pdf of the behavioral targeting article here: Online vs Offline Competition. Jeff Bezos, founder, president and CEO of Amazon.com, understood the advantages of his online business selling books. Consumers can [...]

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Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior

February 5, 2012 Behavioural Targeting
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior

This is the summary of an article by Marious Koufaris. You can get the pdf of the behavioral targeting article here: Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior. Behaviors of consumer on the Internet are unique in terms of the two main players. Online consumers are also computer users, while [...]

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Behavioral Targeting and e-commerce

September 30, 2011 Behavioural Targeting
Behavioral Targeting and e-commerce

In e-commerce, trust is very important to keep your business opportunities and consumers intact. The more trust a certain party has on another, the more willing that party is to accept the potential risks from the misconduct of the other party. Trust is also mutually dependent to privacy. In fact, the two are very important [...]

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Case study: Consumer Tracking on Levis.com

April 30, 2010 Behavioral Science
Case study: Consumer Tracking on Levis.com

This is the summary of an article by Catherine Dwyer, in which she describes how users are tracked on Levis.com You can get the PDF of the behavioral targeting article here: Behavioral Targeting: A Case Study of Consumer Tracking on Levis.com

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