June 5, 2011
Behavioural Targeting
Google has a lot of information about the activities of the vast amount of consumers that uses its services. The company is struggling as to how far it wishes to use these valuable information to earn money from. Google has several ideas in mind, such as using more of what it knows about users of [...]
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June 1, 2010
Behavioral Advertising
This is the summary of the article by Chris Jay Hoofnagle, which discusses about Google’s policies and privacy methods with regard to the information being shared around the world and how they respond to the information privacy concerns about their product. This essay also criticizes one of the company’s mottos “you can make money without [...]
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