A media contacts ebook on Behavioral Targeting reports the history of behavioral targeting, which is summarized in this article. Here’s the link to the original behavioral targeting e-book: MC Insight: Behavioral Targeting.
Google has a lot of information about the activities of the vast amount of consumers that uses its services. The company is struggling as to how far it wishes to use these valuable information to earn money from. Google has several ideas in mind, such as using more of what it knows about users of Gmail, or come up with a way of selling web data, or even have users pay Google not to display ads to them. This is the summary of an article by Jessica Vascellaro. You can get the pdf of the behavioral targeting article here: Google Agonizes on Privacy as Ad World Vaults Ahead.
This is the summary of the article by Chris Jay Hoofnagle, which discusses about Google’s policies and privacy methods with regard to the information being shared around the world and how they respond to the information privacy concerns about their product. This essay also criticizes one of the company’s mottos “you can make money without doing evil”. You can get the pdf of the behavioral targeting article here: Beyond Google and Evil
This is the summary of an article by Catherine Dwyer, in which she describes how users are tracked on Levis.com
You can get the PDF of the behavioral targeting article here: