With more and more people using the Internet these days, online advertising and tracking have also become widespread. However, the matter of privacy is also a major concern, and this has spurred the litigation of such activities, both in the US and other countries. In turn, this has also brought about a great impact on the insurance industry. This is the summary of a behavioral targeting article by Laurie Kamaiko, Mark Schreiber, and Dominique Shelton. Here’s the link to the original article: Online Behavioral Advertising/Tracking Litigation: A Rising Risk Facing Insurers and Insured.
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